Case Study: JustWatch achieves AI-powered self-service analytics with Lightdash

JustWatch boosts active BI users 45% with Lightdash

JustWatch, a global streaming guide service with over 60 million users, faced a significant challenge with its previous BI tool. The legacy platform's usage-based pricing model penalized data exploration, making it costly to scale and forcing the data team to restrict usage. This created a major obstacle for their goal of empowering 150+ employees with self-service analytics without constantly relying on the data team. They turned to the vendor Lightdash for a solution.

Lightdash provided a modern BI platform built on dbt, offering predictable pricing and deep integration with JustWatch's existing data models. A key differentiator was the collaborative development of Lightdash AI, which allows users to ask questions in natural language and get accurate answers within a governed semantic layer. The results for JustWatch were substantial: a 86% reduction in BI tool spend, a 45% increase in active BI users, and 72% of employees using Lightdash monthly, with about 4,000 queries per day demonstrating genuine company-wide adoption.

JustWatch