Case Study: Weston College improves career guidance and student recruitment with Lightcast Career Coach

How Weston College uses Career Coach to Drive Student Recruitment and Improve Career Guidance

Weston College, a large further education institution in the UK, faced a challenge where students lacked clear career direction, often applying for multiple, unrelated courses. To help define clear career pathways for its students, the college partnered with Lightcast and implemented its Career Coach tool to provide data-backed career guidance.

By embedding Lightcast's Career Coach into its website and induction process, Weston College gave students an interactive tool to explore careers based on their interests and local labor market data. This solution led to a 49.2% reduction in multiple course offers and over 98% of assessment takers felt they had enough information to make an application. Lightcast's tools were vital in helping the college refocus its strategy on careers, not just courses, resulting in significantly higher student confidence about their next steps.

Weston College

Ben Knocks

Assistant Principal for Students