Case Study: Alabama Community College System demonstrates economic impact and wins support with Lightcast

Alabama Community College System - Customer Case Study

The Alabama Community College System (ACCS) needed to quantify its economic and social value to better answer legislative questions about return on investment (ROI) and to support requests for state funding. To address this challenge, the ACCS partnered with the vendor Lightcast to conduct a comprehensive economic impact study.

Lightcast delivered a detailed economic impact study that provided the data the ACCS needed to demonstrate its value. The results were used to generate significant positive press, with over 30 news stories, and to successfully make the case for increased legislative funding. The Lightcast study also improved local government support for capital projects and achieved a high engagement rate on social media.

Alabama Community College System

Barry May

Executive Director - Workforce and Economic Development