Case Study: Wells Vehicle Electronics boosts traffic and recruitment with Lightburn

Wells Vehicle Electronics boosts page views 373% with Lightburn

Wells Vehicle Electronics, a leading manufacturer of automotive electrical components, needed to upgrade its website to stand out in a hyper-competitive industry. Their challenge was to improve the site to drive product sales and recruitment, which required a full redesign to enhance organic traffic, showcase products, and create a compelling careers section. They partnered with the vendor Lightburn for a comprehensive web design and development engagement.

Lightburn redesigned and rebuilt the entire website on WordPress, creating new audience personas, optimizing product pages with integrated dealer locators, and building a distinct careers microsite. The results were immediate and significant; one month post-launch, the site saw a 210% increase in visitors, a 373% increase in page views, and a 35% decrease in bounce rate. Lightburn continues to support Wells VE with ongoing maintenance and optimization to sustain this momentum.

Wells Vehicle Electronics