Case Study: Urban Machine boosts pageviews, users, and organic traffic with Lightburn's WordPress Gutenberg design system

Urban Machine boosts organic traffic 106% with Lightburn

Urban Machine, a company focused on sustainable manufacturing in the construction industry, needed to modernize its WordPress website to better support its fundraising goals and ADA compliance. They engaged the vendor Lightburn to refresh their brand, retool their messaging, and create a more efficient site foundation for future growth.

Lightburn implemented a flexible Gutenberg-based design system for the WordPress site, which streamlined the rebuild process and allowed for custom block development. This solution, coupled with revamped content, led to significant improvements in user engagement and organic traffic, including a 90% increase in pageviews and a 106% rise in organic traffic.

Urban Machine