Case Study: Trico Corporation boosts conversions and CX with Lightburn and Kentico

Trico Corporation increases conversions 115% with Lightburn

Trico Corporation, a nearly 100-year-old provider of lubrication management solutions, faced the challenge of modernizing its digital presence to reduce friction for its global clients. The company needed to redesign its flagship web application and corporate website to better deliver data, personalize experiences, and support new product launches. They engaged the vendor Lightburn to achieve these customer experience (CX) goals using the Kentico platform.

Lightburn reorganized and redesigned Trico's client application and corporate website, creating a more seamless experience for storing and presenting lab-analyzed data. The solution included a comprehensive digital marketing plan. As a result, Trico saw a 115% increase in conversions and a 19% rise in new users, with significant gains from organic and paid advertising. Lightburn continues to provide ongoing maintenance and support to help Trico manage its digital assets.

Trico Corporation