Case Study: The Cawley Co. grows D2C sales with Lightburn

The Cawley Co boosts sales 10X with Lightburn

The Cawley Co., a manufacturer of name badges with over 40 years of experience, faced the challenge of shifting its business from B2B to a direct-to-consumer (D2C) model. Their goal was to bring their high level of product customization and quality service standards online. To achieve this, they partnered with the vendor Lightburn to build a new ecommerce website and product configurator on the Kentico platform.

Lightburn implemented a comprehensive solution for The Cawley Co., deploying the Namebadges.com website with a sophisticated product configuration tool and creating personalized shopping experiences. They also refined back-end procedures and managed multi-channel digital marketing campaigns. As a result, Lightburn helped The Cawley Co. achieve a tenfold increase in sales over three years, a 3.8% website conversion rate, and a shift from 10 to nearly 300 orders per month.

The Cawley Co