Case Study: Mercury Marine achieves higher traffic and uptime with Lightburn

Mercury Marine increases organic traffic by 42% with Lightburn

Lightburn was engaged by Mercury Marine, a U.S.-based marine engine manufacturer, to address significant challenges with their website. The site was performing poorly, creating a suboptimal experience for customers and increasing the internal team's time spent on management. Lightburn was brought in to provide maintenance and support using the Django CMS platform to fix these issues and improve the digital experience.

The Lightburn team began with a comprehensive global site audit to fix technical problems and apply best practices. They then built new features, including product templates and landing pages with comparison tools, and managed the integration of over 50 language variations. As a result of Lightburn's solution, Mercury Marine achieved a 42% increase in organic traffic, 99.5% site uptime, and a 50% reduction in overhead.

Mercury Marine