Case Study: Mercury Marine improves site performance and the engine buying experience with Lightburn

Mercury Marine - All hands-on deck to support a global manufacturing powerhouse.

Mercury Marine, a U.S.-based marine engine manufacturer, faced challenges with a poorly performing website that created a subpar experience for customers and increased overhead for their internal team. They partnered with the vendor Lightburn, which used the Django CMS platform, to fix technical problems and evolve the site's functionality.

Lightburn conducted a comprehensive global site audit and built new features into the CMS, including product comparison tools and filters. This solution led to a 50% reduction in overhead and a 42% increase in organic traffic. The partnership also ensured 99.5% site uptime, providing a seamless and reliable online experience for Mercury Marine's customers.

Mercury Marine