Case Study: Meetings & Incentives Worldwide boosts visibility and conversions with Lightburn

Meetings & Incentives Worldwide boosts conversions 28% with Lightburn

Meetings & Incentives Worldwide (M&IW), a global meetings management company, faced the challenge of an outdated website that no longer reflected its extensive services or supported its sales and marketing goals. To modernize their online presence and align it with their processes, they partnered with Lightburn for web development and digital marketing services, specifically to rebuild their site on WordPress.

Lightburn redeveloped the WordPress site with a user-focused navigation plan and a scalable CMS for M&IW's internal team. This solution delivered significant results, including 76,000 new visitors, a 19% increase in subscribers, and a 28% increase in conversions in the first year. Lightburn continues to serve as a long-term partner for M&IW, supporting ongoing digital marketing and maintenance.

Meetings & Incentives Worldwide (m&iw)