Case Study: Jones Dairy Farm boosts user engagement and job applicants with Lightburn

Jones Dairy Farm drives 228K new users in 3 months with Lightburn

Jones Dairy Farm, a long-established family-owned food company, faced the challenge of consolidating its multiple websites to better serve its distinct retail and food service audiences. Their marketing team and branding agency partnered with Lightburn to implement an evolved brand and create a cohesive, user-centric digital experience on the WordPress platform.

Lightburn addressed this by conducting a comprehensive discovery and then developing a dynamic WordPress website that serves different content based on user type. They integrated third-party tools like a product finder and built an easy-to-manage admin dashboard. Post-launch, Lightburn's digital marketing team also supported recruitment efforts. The results were significant, with the new site attracting 228,000 new users and 72,000 engaged sessions in its first three months, while also driving 150 job applicants.

Jones Dairy Farm