Case Study: Edelweiss Cruises & Boat Tours boosts bookings with Lightburn

Edelweiss Cruises & Boat Tours boosts gift card pageviews 2X with Lightburn

Edelweiss Cruises & Boat Tours, a Milwaukee-based tour company, needed to modernize its brand and simplify its ecommerce platform to reach new audiences and increase event bookings. The challenge for vendor Lightburn was to complete a comprehensive website rebuild and rebranding between the end of the boating season and the Black Friday shopping period to capitalize on holiday gift card sales.

Lightburn created new brand guidelines, helped produce multimedia materials, and reskinned a Shopify theme to match the evolved identity. They rebuilt the ecommerce and ticketing systems, focusing on simplified management. This solution led to a significant measurable impact, including a 2X increase in gift card pageviews and a 3X increase in unique pageviews within two weeks of launch.

Edelweiss Cruises & Boat Tours