Case Study: Door County Visitors Bureau achieves stronger digital reach with Lightburn

Door County Visitors Bureau boosts page speed 65% with Lightburn

Destination Door County, a Midwest tourism organization, faced a significant challenge after the immediate failure of their initial website launch. They needed to quickly fix the broken infrastructure to save their assets and build a new digital platform to showcase the region's beauty and engage more travelers. They partnered with the vendor Lightburn for a comprehensive web development and digital services solution.

Lightburn completely rebuilt the website from scratch in under eight weeks, leveraging existing assets to meet a tight deadline. They simplified the content management system and later migrated the site to Kentico. Acting as an extension of the customer's marketing team, Lightburn also implemented robust SEO and email marketing strategies. The results were substantial, including a 65% increase in page speed, a 31% rise in organic page visits, and growth to 230,000 email subscribers and 2 million annual sessions.

Door County Visitors Bureau