Case Study: Association of Equipment Manufacturers boosts membership and newsletter signups with Lightburn and Kentico

Association of Equipment Manufacturers boosts newsletter signups 417% with Lightburn

The Association of Equipment Manufacturers (AEM) faced significant content-management and user experience challenges with their global website. They partnered with Lightburn for a manufacturing website design and development project to reorganize their vast amount of content and integrate their news publishing service using the Kentico CMS platform.

Lightburn implemented a renewed content strategy and a redesigned user experience on Kentico, focusing on intuitive navigation and seamless third-party integrations. This solution led to substantial growth for AEM, including a 28% increase in memberships and a 417% surge in newsletter signups, demonstrating the effectiveness of the new platform.

Association of Equipment Manufacturers