Case Study: American Butter Institute boosts butter sales and engagement with Lightburn's Kentico digital campaign

American Butter Institute launches Kentico campaign site in 12 weeks with Lightburn

The American Butter Institute (ABI), an association for butter manufacturers, sought to change consumer perceptions and showcase butter's benefits in a health-conscious market. They partnered with vendor Lightburn to create a bold digital marketing campaign and website powered by Kentico to share recipes and drive product sales.

Lightburn developed an easy-to-navigate Kentico website featuring visually impactful, social-media-ready recipes and content. Their solution included recipe-centric schemas to drive organic search traffic and integrations to encourage community participation. Following the successful campaign launch, Lightburn became a long-term hosting and maintenance partner for ABI, ensuring the digital experience remains current.

American Butter Institute