Case Study: Mayborn Group maximises global supply chain value with Ligentia

Maximising value throughout the global supply chain for Mayborn Group

Mayborn Group, a manufacturer and distributor of baby products including the tommee tippee® brand, required a partner to maximize value and ensure product availability across its complex global supply chain. To meet this challenge, they partnered with Ligentia for a comprehensive end-to-end supply chain solution.

Ligentia implemented a full management service, handling 100% of Mayborn's sea freight across multiple global trade lanes and providing air freight when needed. They utilized their Ligentix platform to give complete visibility of orders and inventory, and their teams built strong local partnerships to support Mayborn's entities worldwide. As a result, Ligentia drove significant efficiencies, such as rationalizing supply routes to move goods directly to their destination, which helped lower inventory levels and improve lead times and cash flow for Mayborn.

Mayborn Group

Neal Austin

Global Operations Director