Case Study: Freedom Furniture reduces furniture lead times with Ligentia

Bringing Freedom to homes across Australia

The Australian furniture retailer Freedom Furniture faced a significant supply chain challenge when a pandemic-driven surge in demand for its products coincided with extreme global shipping disruptions. With lead times ballooning from 14 to 22 weeks and carrier space at a premium, the company needed an agile logistics partner to secure capacity and avoid delays for its customers. Freedom turned to the vendor Ligentia for ocean freight and logistics solutions.

Ligentia leveraged its strong carrier relationships and presence in Asia to secure vital shipping space and even arranged shipper-owned containers for charter vessels. They provided a flexible storage solution in Australia for overflow inventory and implemented a warehouse management system (WMS) for full visibility. As a result, Ligentia helped Freedom reduce lead times to near 16 weeks, providing a key competitive advantage and ensuring customers received their furniture during a turbulent period.

Freedom Furniture

Jayson Fox

General Manager of Planning, Supply and Shipping