Case Study: Zupee achieves 15% higher ROAS with Liftoff

Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff

Zupee, an innovative online gaming company in India, needed a way to keep growth going while lowering rising acquisition costs. After initially scaling through ad networks, affiliates, and walled-garden platforms, changing GST policy and higher install and first-action costs pushed the team to look for a more cost-efficient approach, leading them to test programmatic advertising with Liftoff and its DSP, Accelerate.

Liftoff helped Zupee run Android APK download campaigns for its flagship game, Ludo Supreme Gold, using precise targeting and creative support from Creative Studio. The campaign quickly hit aggressive CPA targets within seven days, beat initial CPA benchmarks by 12% over the following months, lifted installs per mille by 11% with long-form video ads and 25% with triple-page ads, and ultimately delivered 15% higher ROAS while helping improve ARPU.

Zupee

Nishant Jaiswal

Vice President Digital Marketing