Case Study: ZiMAD increases Windows ARPDAU by 133% with Liftoff

ZiMAD Increased Windows’ ARPDAU by 133% With Vungle’s Contribution

ZiMAD, the mobile game and app publisher behind Magic Jigsaw Puzzles, wanted to increase competition and monetization for its Windows and Amazon ad traffic, especially beyond its strong performance in top-tier markets. To support that goal, ZiMAD added Liftoff’s ad network and monetization solutions to its ad stacks for Windows and Amazon.

With Liftoff positioned at the top of ZiMAD’s waterfalls, the network quickly became a leading video ad supply source, growing from 5% to 40% of monthly revenue share on Windows and more than 50% on Amazon. The partnership helped drive a 20% increase in Windows revenue and a 133% increase in ARPDAU between Q4 2019 and Q4 2020, while improving fill rate, advertiser spend optimization, and user experience.

Zimad

Anna Krivonosova

Ad Monetization Manager