Case Study: ZiMAD acquires high-quality puzzle players with Liftoff

ZiMAD acquires high quality puzzle players with Liftoff

Zimad, a mobile gaming studio, partnered with the mobile app marketing platform Liftoff to acquire new users for its Magic Jigsaw Puzzles game. Their challenge was to find high-value iOS players who would remain engaged, specifically targeting a strong 90-day retention rate for these new installs.

Liftoff used machine learning and creative A/B testing to target lookalike users and optimize its campaigns in real-time. This solution significantly improved key metrics, including a 590% increase in the impression-to-install rate and a 315% rise in monthly installs. Over 15% of the users acquired by Liftoff remained active after 90 days, leading Zimad to increase its ad spend with Liftoff by 5x.

Zimad

Olga Ivanova

Mobile Marketing Manager