Case Study: Vizor Games Exceeds KPIs on Amazon with Liftoff

Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y

Vizor Games, a global developer of multiplayer games, wanted to expand its user acquisition on the Amazon Appstore and improve ROAS while scaling in a space with limited competition. To do so, they partnered with Liftoff, using Vungle’s mobile advertising and app discovery platform to reach more players across new regions.

Liftoff helped Vizor Games optimize account and campaign setup, improve creative performance through Vungle Creative Labs, and expand publisher targeting with new supply opportunities. As a result, Vizor significantly outperformed KPIs on Amazon, increasing spend by 180% in Q1 2021 vs. Q1 2020 and by 78% in Q2 2021 vs. Q2 2020, while exceeding ROAS KPIs by 39% in both periods and growing publisher mix by 52% and 161%, respectively.

Vizor Games

Anton Poleschuk

User Acquisition Manager