Case Study: Tophatter achieves 235% more first-time purchases with Liftoff

Tophatter partners with Liftoff to drive engagement in mobile auctions; increases product sales by 235%

Tophatter, a live online auction marketplace, partnered with Liftoff to address the challenge of acquiring engaged iOS and Android users. Their goal was to find new users who would not only install their app but would also actively participate in auctions and make a first purchase, moving beyond simple installs to drive real engagement and revenue.

The solution from Liftoff involved creating detailed audience profiles of Tophatter's best users to target high-value lookalikes across ad networks. They built and tested a variety of ad creatives, including banners, interstitials, and later video ads, while closely tracking performance. This strategy was highly successful, resulting in a 55% reduction in cost per acquisition (CPA). The campaign dramatically scaled, leading to a massive 235% increase in weekly first-time purchases on iOS and a 172% increase on Android for Tophatter.

Tophatter

Ragnar Gudmundsson

Head of Growth