Case Study: TikTok achieves a 95% higher IPM with Liftoff’s Playable+ ad formats

TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats

TikTok, the global social video platform, worked with Liftoff to improve user acquisition efficiency while keeping CPI low. The challenge was finding high-quality users with ad creative that could meet TikTok’s strict branding policies and frequent refresh needs, especially for formats their in-house team could not produce on their own.

Liftoff’s Vungle Creative Labs created Playable+ campaigns for TikTok, combining high-quality video, playable elements, and a clear CTA. By redesigning and recutting videos to fit TikTok’s style, building reusable video-playable templates, and running regular creative workshops, Liftoff helped deliver fresher, scalable creative. The result was a 95% increase in IPM with Playables+ ads.

TikTok