Case Study: Quick Service Restaurant reduces CPAs by 68% with Liftoff

This QSR Reduced CPAs by 68% in a Single Quarter

Quick Service Restaurant, a popular QSR app, wanted to lower the cost of acquiring high-quality users who would actually complete a mobile order and keep ordering over time. Working with Liftoff, the company also aimed to prepare for the privacy changes coming with iOS 14.5 while continuing to grow on both Android and iOS in the U.S.

Liftoff recommended bidding on LAT, non-IDFA traffic and managed the user acquisition campaign through its mobile app marketing platform. The strategy delivered strong efficiency gains: between July and September 2020, Quick Service Restaurant’s CPA dropped by 68% and CPI fell by 74%. Following the success, the brand made Liftoff its go-to partner for mobile programmatic campaigns.