Case Study: Rocket Studio achieves 99% fill rate and 38% higher ARPDAU with Liftoff's Vungle in-app bidding

Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay

Rocket Studio, a top game developer in Southeast Asia, was facing fill rate and revenue challenges with its manual waterfall setup, especially in key markets like the U.S. The company wanted a lower-overhead way to improve monetization and user experience, and worked with Liftoff’s Vungle in-app bidding solution to address the issue.

Liftoff helped Rocket Studio transition to Vungle in-app bidding for rewarded and interstitial video, integrated with ironSource LevelPlay mediation. The switch reduced latency, increased fill rate to 99%, and improved monetization performance, including a 38% increase in ARPDAU along with gains in LTV and eCPMs.

Rocket Studio

Thế Bảo Lương

Head of Monetization