Case Study: E-Commerce Branding Company boosts D7 ROAS by 25% with Liftoff

Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%

E-Commerce Branding Company worked with Liftoff on mobile user acquisition and retargeting campaigns for its LATAM-based e-commerce app, but performance was stalling even as spend increased. The brand found that third-party retargeting was immediately reaching newly acquired users after install, cannibalizing UA efforts and driving up acquisition costs.

Liftoff helped the brand rework its retargeting strategy by using MMP data to identify campaign overlap and then launching new retargeting campaigns with blackout windows. With Liftoff’s approach in place, the company saw a 25.45% increase in D7 ROAS, a 2x average increase in D30 ROAS, 38% growth in DAU, and 98% growth in MAU, with Android performance reaching more than 2x the original benchmark.