Case Study: Product Madness boosts ad ARPDAU with Vungle in-app bidding on ironSource LevelPlay

Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay

Product Madness, a major mobile game studio, sought to grow its ad revenue efficiently without negatively impacting player engagement or overburdening its team with manual waterfall management. The challenge involved the time-consuming optimization of multiple geo-based waterfalls across iOS and Android, a process prone to human error and lacking full visibility into demand fluctuations.

Liftoff, through the Vungle network and the ironSource LevelPlay in-app bidding solution, provided the automated and fair auction environment needed. By implementing in-app bidding, Product Madness saw an 11% increase in ad ARPDAU across its entire portfolio, with a notable 45% rise for one key title on iOS. The solution from Liftoff also significantly reduced the team's manual workload, freeing them to focus on improving the overall player experience.

Product Madness

Sinem Su

Ad Monetization Manager