Case Study: Polaris Office boosts iOS ad revenue by 700% with Liftoff (Vungle)

Polaris Office Increased iOS Ad Revenue by 700% With Vungle

Polaris Office, a cloud-based office suite with more than 100 million users worldwide, was looking to improve ad monetization after switching its mediation setup from waterfall to multi-call in Q2 2021. The company needed competitive ad networks that would perform well in non-gaming apps while preserving a quality user experience.

Liftoff, through Vungle’s monetization platform, recommended and supported the integration of MREC ads alongside existing interstitial video ads. The solution helped Polaris Office boost its ad performance significantly, with Vungle reaching 79% share of voice and overall ad revenue increasing 700% on iOS and 250% on Android year over year.

Polaris Office

Luke Chung

General Manager