Case Study: Naxeex increases ARPDAU by 5% with Liftoff Monetize

Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding

Naxeex, a Cyprus-based mobile action game developer with over 100 games and more than one billion installs, wanted to improve monetization performance beyond the small gains they typically saw from monthly mediation waterfall tests. Working with Liftoff and its Monetize ad network in Google AdMob mediation, they explored whether in-app bidding could add meaningful incremental value.

Naxeex tested Liftoff Monetize open bidding on several top titles and ad formats, keeping the same floors while adding bidding as an additional demand layer. The result was a 4–10% increase in overall share of voice and a 5% lift in ARPDAU, with improvements appearing quickly after launch. Naxeex also highlighted Liftoff Monetize’s strong support from account managers.

Naxeex

Nikolay Andrianov

Marketing Director