Case Study: Amazia achieves increased ad engagement with Liftoff's Vungle Creative Labs

Manga-style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!

Amazia, one of Japan’s largest manga app developers and the team behind Manga Bang!, wanted to improve ad experience and expand monetization beyond typical genre boundaries. To address this challenge, they worked with Liftoff to explore how gaming ads could perform in a non-gaming publisher app while still fitting the user experience.

Liftoff, through Vungle Creative Labs, created localized manga-style ad creatives using Dynamic Localization, data-driven optimization, and input from its local Japan creative team. The ads were designed to feel seamless and relevant to Manga Bang!’s audience, which increased ad engagement and improved the overall ad experience, helping Amazia grow revenue.

Amazia

Shota Sato

Monetization Manager