Case Study: MagicLab boosts Android banner ad revenue with Liftoff Monetize

MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue From Banner Ads on Android using SDK 7

MagicLab, a mobile game developer with popular titles like Run Race 3D and over 500K daily active users, faced the challenge of optimizing their complex and ever-changing ad waterfall to increase revenue. Their growth manager described the constant manual adjustments as a monumental task, complicated further by a technical issue causing banner ads to crash on some Android devices. They turned to their long-standing monetization partner, Liftoff Monetize, for a solution.

Liftoff's team proactively investigated the banner crash issue and worked closely with MagicLab, which led to implementing the latest Android SDK 7.0. While the SDK did not directly cause the crashes, it greatly improved banner performance. After switching to in-app bidding with Liftoff, MagicLab saw a 5% increase in revenue share of voice on one Android app, with Liftoff now contributing close to 20% of their banner ad revenue. Due to these positive results, MagicLab plans to implement Liftoff's SDK 7.0 across their other games.

MagicLab

Arda Seviniş

Growth Manager