Case Study: Magazine Luiza increases app sales and ROAS with Liftoff

Magazine Luiza - Customer Case Study

Magazine Luiza, one of Brazil’s largest e-commerce companies, needed to keep scaling its app as competition intensified during the Covid-19 pandemic. The company partnered with Liftoff and used its Accelerate product to drive app user acquisition while aiming to secure high-value users and maintain low CPI and strong ROAS.

Liftoff used its ROAS optimization model and Multi-Creative Optimization to target likely purchasers and quickly test multiple ad creatives featuring Magazine Luiza’s best-selling products. The campaign delivered a 452% increase in impression-to-install rates, beat initial CPI goals by 50%, and achieved day 7 ROAS above 700%, helping Magazine Luiza make its app the company’s top sales channel.

Magazine Luiza

Marina Galvã

Marketing Manager