Case Study: Luni achieves #1 Health & Fitness ranking with Liftoff Influence

Luni Apps tops the charts with Fitness Coach

Luni, the largest French app publisher in the App Store, wanted to scale installs and subscriptions for its breakout fitness app, Fitness Coach, without the headache of manually finding the right influencers or creating effective creator content. It turned to Liftoff and its Liftoff Influence product to solve both influencer selection and performance marketing challenges.

Using Liftoff Influence’s self-serve performance network, Luni let influencers opt into campaigns and paid them dynamically based on downstream subscription performance via AppsFlyer attribution data. Liftoff Influence helped Luni scale profitably across 2,000+ influencers, generate more than 500 pieces of custom ad content, and drive well over 1M installs, ultimately helping Fitness Coach reach #1 in the App Store’s Health & Fitness category.

Luni

Romain Delhomme

Head of ZGA