Case Study: Me2Zen Boosts Purchase Events 151% with Liftoff

Liftoff UA Campaign Increases Purchase Related Events 151% for Me2Zen’s Classic Vegas

Me2Zen, a Hong Kong-based social casino and card game developer, partnered with Liftoff to run a user acquisition campaign for its iOS title Classic Vegas in the United States. The goal was to drive revenue through high-quality installs by tracking in-app purchases and meeting specific Day-7 and Day-30 ROAS targets, using Adjust postbacks to measure key in-app events.

Liftoff optimized the campaign with machine learning, lookalike audience targeting, and extensive creative A/B testing across banners, interstitials, native ads, videos, and animations. The approach helped Me2Zen exceed performance goals, with purchase-related events up 151%, installs up 98%, click-throughs up 12.3%, and ITA up 26.8%, while also increasing average daily spend within the first six months.

Me2Zen

Sisi Ji

Marketing Manager