Case Study: Ibotta increases activations 297% with Liftoff

Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App

Ibotta, the Colorado-based cash back shopping app, partnered with Liftoff to run a user acquisition campaign for its iOS app in the United States. The main challenge was to increase activations—new users trying the app for the first time—while better understanding and optimizing the full user flow from install to registration to activation.

Liftoff used AppsFlyer postbacks, lookalike audience targeting, and ongoing creative testing across banners, interstitials, and native ads to improve performance. By iterating on messaging, visuals, and bids, Liftoff helped Ibotta increase app installs by 134%, activations by 297%, and ITA by 70%, while also scaling average daily spend 5.7x.

Ibotta

Matt Rome

Marketing Associate - User Acquisition