Case Study: LuckyFish Games increases in-app purchases with Liftoff

Liftoff Re-Engagement Campaign Increases In-App Purchases 175% for LuckyFish Games

LuckyFish Games, a social casino game developer, worked with Liftoff to improve re-engagement for its OMG! Fortune Slots app on Android in the United States. The goal was to drive more in-app purchases from users who had installed the app but never purchased, or who had purchased previously but were not buying again.

Liftoff implemented a mobile re-engagement campaign using AppsFlyer postback data, creative and copy A/B testing, and ML-driven bidding across major RTB exchanges. Within the first month, LuckyFish Games saw in-app purchases increase 175%, impression-to-purchase rate rise 45.1%, CPAs drop 38%, impressions grow 89.6%, and average daily spend increase 70.7%, showing that Liftoff successfully scaled performance while improving efficiency.

LuckyFish Games

Nimrod Kozol

Head of Retention