Case Study: Calm achieves over 50% influencer marketing ROI growth with Liftoff Influence

Liftoff Influence increases Calm’s influence marketing ROI by over 50%

Calm, the San Francisco-based meditation and wellness app, wanted to reach younger Gen Z and Millennial audiences through influencer marketing but struggled to make it scalable. Their in-house efforts relied on upfront pay-per-post deals, unclear performance tracking, and time-consuming coordination, making it hard to measure ROI or expand the program effectively. To solve this, Calm turned to Liftoff Influence.

With Liftoff Influence, Calm gained access to a network of 6,000+ influencers, could bid on a flat cost-per-install basis, and track subscriptions through AppsFlyer on a per-influencer level. This performance-based approach removed much of the friction from influencer management and helped Calm scale confidently, saving 25+ hours per week and driving over 50% ROI, along with more than 20 custom ads that performed well.

Calm

Matthew Horiuchi

Director of User Acquisition