Case Study: Rocket Games increases Viva Slots Vegas game plays by 588% with Liftoff

Liftoff increases Viva Slots Vegas game plays by 588% for Rocket Games

Rocket Games, one of the largest independent social casino game developers, partnered with Liftoff to boost the number of engaged users for their Viva Slots Vegas app. Their challenge was to increase the amount of active players and improve key metrics like return on ad spend and user retention.

Liftoff implemented mobile user acquisition campaigns powered by its proprietary machine learning technology and Dynamic Ads. The solution analyzed post-install data to target lookalike profiles of the most engaged players. The results were significant, with a 588% increase in games played and a 169% increase in total installs. This performance led Rocket Games to increase their daily ad spend with Liftoff by 5.6x.

Rocket Games

Suman Som

User Acquisition