Case Study: Clarity Money increases app installs and post-install events with Liftoff

Liftoff Increases Post Install Events by 13% for Clarity Money

Clarity Money, a finance app that helps users manage accounts, lower bills, and find savings, partnered with Liftoff to grow its USA iOS user acquisition while staying within CPI and CPA targets. The goal was not just to drive installs, but also to increase new account activations and linked financial accounts, which were the key success metric.

Liftoff used AppsFlyer postback data, machine learning, lookalike modeling, and ongoing A/B creative testing to optimize campaigns for users most likely to install, register, and link accounts. The approach delivered measurable gains: app installs increased by 18.6%, post-install events rose by 13%, and average daily ad spend grew by 35.9%, showing strong performance and scalability for Clarity Money.

Clarity Money

Marc Atiyeh

Chief Strategy Officer