Case Study: Pixonic achieves 33.2% higher D7 ROAS with Liftoff

Liftoff Increases Day 7 ROAS 33.2% for War Robots, Pixonic’s Mid-Core Game Title

Pixonic, the Moscow-based game developer behind *War Robots*, partnered with Liftoff to scale iOS user acquisition in the USA for its mid-core shooter game. Their main challenge was improving day 7 return on ad spend (D7 ROAS) while efficiently growing installs and purchases.

Liftoff analyzed the user flow, used AppsFlyer postbacks for intermediary optimization events, and ran extensive creative testing across banners, videos, interstitials, and native ads. With lookalike audience targeting and ongoing bid optimization, Liftoff increased D7 ROAS by 33.2%, boosted installs and conversions, and helped Pixonic raise average daily spend by 21.6%.

Pixonic

Elena Golikova

Lead UA Manager