Case Study: MyTona achieves 137% higher daily in-app purchase revenue with Liftoff

Liftoff Increases Daily In-App-Purchase Revenue by 137% for MyTona

MyTona, a developer of hidden object puzzle games, faced the challenge of increasing in-app purchase revenue and improving user retention for their Seekers Notes game while keeping their cost per install low. They partnered with the vendor Liftoff and its machine learning platform to address these goals for their iPad users in the US.

Liftoff utilized postback data to build lookalike profiles of high-value users and then programmatically bid on ads for that audience. Their creative team conducted extensive A/B testing on various ad formats and visuals. This solution drove impressive results for MyTona, including a 58% increase in installs and a 137% surge in daily in-app purchase revenue, leading to a significant 58% increase in ad spend.

MyTona

Elena Vinokurova

Marketing Manager