Case Study: Triwin Games achieves 76% D7 ROAS with Liftoff

Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%

Triwin Games, a China-based social casino company behind the popular Tycoon Casino app, wanted to increase earnings and keep high-value players engaged as user growth slowed. Working with Liftoff, Triwin shifted its focus from new user acquisition to re-engaging existing users across iOS and Android in the US, with a 50% Day 7 ROAS target.

Liftoff used its retargeting platform and Triwin’s postback event data to build behavior-based audiences and deliver contextual messaging, supported by A/B testing of ad creatives for down-funnel conversion. The campaign delivered strong results, including 61% average Day 7 ROAS on Android and 76% on iOS, while a creative test using slot-machine icons boosted CTR by over 4%.

Triwin Games