Case Study: Leading Fintech Brand boosts iOS activations by 62% with Liftoff

Liftoff Helps Popular Fintech Brand Increase iOS Activations by 62%

Leading Fintech Brand Company, a well-known payments-based fintech app, wanted to grow its active user base and improve activation efficiency. Despite strong brand recognition in the US, the company needed a more targeted user acquisition approach to increase users who synced a card or made a payment while keeping activation costs at $10 or less.

Liftoff recommended a run-of-network mobile user acquisition strategy, using machine learning to optimize across broad inventory based on CTR and CPI, supported by a stable budget for consistent learning and optimization. The campaign delivered strong results: iOS new activations increased by 62% and Android activations by 140%, while CPA dropped to $1.50 on iOS from $3.57 and to $5.69 on Android from $9.96. As a result, Liftoff became one of the customer’s top three media partners.