Case Study: Just Eat Takeaway.com lowers CPA and increases new customers with Liftoff

Liftoff Helps Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%

Just Eat Takeaway.com, a leading global online food delivery marketplace, wanted to scale user acquisition while lowering cost-per-new-customer as it expanded its retargeting efforts. The company turned to Liftoff and its “better together” UA + re-engagement approach to find new customers who would make in-app purchases while maintaining efficient CPA performance.

Liftoff used historical retargeting data to build high-signal audience profiles, re-engaged inactive users with tailored offers, and helped the team test new creative concepts while keeping branding consistent. The campaign decreased cost-per-new-customer by 28% month over month, and in combination with re-engagement activity, cost-per-new-customer fell 8% even as advertising spend increased 12%; Just Eat Takeaway.com then expanded Liftoff campaigns to six additional markets.

Just Eat Takeaway.com

Victor Hernandez

Senior Performance Display Specialist