Case Study: MOBEE exceeds ROAS goals with Liftoff

Liftoff Exceeds MOBEE’s ROAS Goal by +7%

MOBEE, a China-based social casino game developer behind the hit title *Ignite Classic Slots*, wanted to keep growing after success on self-attributing networks began to plateau. To reach new users beyond traditional channels, they turned to Liftoff for their first programmatic advertising campaign.

Liftoff helped MOBEE optimize campaign setup by using postback data, suppression lists, and top-performing creatives, then moved the account to its CPR model and ran A/B creative testing. The result: Liftoff exceeded MOBEE’s 7D ROAS goal by 7%, hit ROAS performance within one month, reached target within two weeks after the CPR shift, and helped MOBEE scale spend with Liftoff by 10x.

MOBEE