Case Study: Shopee achieves 12x registrations with Liftoff

Liftoff Campaign Increases Registrations 12x for APAC E-Commerce App

Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, partnered with Liftoff to run a user acquisition campaign for its Android app in Indonesia. Their challenge was to significantly increase their install-to-registration rate for the app while staying under a strict target cost-per-install.

Liftoff implemented its machine learning platform to optimize bids for users likely to install and register. Their team was also granted creative freedom, leading to highly successful A/B tests of various ad formats. The results for Shopee were dramatic, with registrations increasing 12x and installs increasing 9x, all while Liftoff outperformed the target CPI by 18%. The campaign also successfully scaled, with Shopee increasing its average daily ad spend by over 13x.

Shopee