Case Study: Sam’s Club cuts cost per purchase with Liftoff

Liftoff Campaign Decreases Cost-per-First-Purchase 47.4% for Sam’s Club Mobile App

Sam’s Club partnered with **Liftoff** to run a user acquisition campaign for its **Scan & Go mobile e-commerce app** on Android and iOS in the U.S. The challenge was to increase mobile purchases while staying within target **cost per install** and **cost per purchase** goals.

**Liftoff** built and optimized the campaign around the app’s install-to-purchase flow, using Apsalar postback data, ML-based bidding, and extensive creative testing across banners, interstitials, and native ads. The campaign delivered strong results, including **45.2% lower CPIs**, **47.4% lower CPAs**, **7.6% higher CTIs**, and **3.9% higher ITAs**, helping Sam’s Club improve performance and expand into re-engagement.

Sam’s Club

Drew Frost

Senior Product Marketing Manager