Case Study: Invoice2go boosts subscriptions 30% with Liftoff mobile re-engagement

Liftoff boosts Invoice2go subscriptions 30% with mobile re-engagement

Invoice2go, a mobile app for small business invoicing and payments, needed to increase revenue by converting more of its app users into paying subscribers after their free trials. The company partnered with Liftoff to address this challenge through mobile re-engagement and retargeting campaigns.

Liftoff implemented a solution using its machine learning system to A/B test personalized ad creatives and optimize real-time bidding. This approach resulted in a 30% lift in new subscriptions within 90 days and a 16.3% return on ad spend, enabling Invoice2go to significantly scale its weekly ad budget while consistently hitting growth targets.

Invoice2go

Misa Dinh

Director of User Acquisition