Case Study: Joom achieves 1500% ROAS with Liftoff Re-Engagement Campaign

Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign

Joom, a global e-commerce company with a popular mobile shopping app, wanted to improve monetization and understand whether retargeting could drive incremental lift. To test this, Joom partnered with Liftoff and used its re-engagement and Product Feed capabilities for Android-focused campaigns across Russia, France, and Spain.

Liftoff used postback data and machine learning to personalize retargeting ads based on user behavior, then measured impact with an incrementality test. The campaigns met Joom’s 800% D7 ROAS target, reached 1500% D7 ROAS in Russia, and delivered 160% incremental ROI, proving that Liftoff’s ads generated measurable incremental lift.

Joom

Mikhail Biteryakov

Business Analyst