Case Study: Impulse achieves 3x revenue growth with Liftoff Monetize in-app bidding

Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding

Impulse, a leading brain training app and part of Headway, wanted to diversify its ad monetization setup and maximize revenue from every impression while saving time on waterfall management. With a small team, the company needed a more efficient way to optimize monetization without constantly monitoring and testing waterfalls.

Liftoff helped Impulse implement Liftoff Monetize’s in-app bidding solution, which integrated quickly and reduced the operational burden of waterfall testing. As a result, Impulse increased eCPMs by around 15% and grew average daily revenue from Liftoff Monetize by 3x on iOS, while freeing up time to focus on product improvements.

Impulse

Yevhenii Kostenetskyi

Chief Executive Officer